Faster picking and delivery for the people behind every order
A full revamp of the app Carrefour's fulfilment and delivery teams use to pick, pack and deliver online orders.
- Client
- Majid Al Futtaim (Carrefour)
- Year
- 2025
- Markets
- 10+ markets in the Middle East and North Africa
- Users
- Pickers, packers and drivers
- Platform
- Mobile app
- Access
- Confidential
Every online order depends on the people who pick and deliver it
Pickers walk the store with a phone in one hand and a basket in the other. Drivers check orders between stops. Their app has to be fast, glanceable and hard to get wrong.
The project revamped the whole fulfilment and delivery experience, pages and components, with researchers and product managers, hands-on with the VP of Product.
- PickersFind the right item fast and handle substitutions
- PackersCheck orders are complete before they leave
- DriversKnow where to go next and confirm hand-over
From brief to final design
- 01
Understand the work
Research with fulfilment and delivery teams to see how orders really move from shelf to door.
- 02
Find the friction
Mapped the steps where time is lost or errors happen.
- 03
Redesign the flows
Simplified picking, packing and delivery flows for use on the move.
- 04
Ship and measure
Released in stages and tracked speed and accuracy.
Role and responsibilities
- Planning with researchers and product managers
- Hands-on design with the VP of Product
- Field and workflow research
- Experience and page redesign
- Component revamp
This work is under a confidentiality agreement, so we can't show the screens. We're happy to talk through the approach on a call.
What we designed
- 01
Simplified picking flow
Clear lists and fewer steps per item. Faster, more accurate picking.
- 02
Delivery hand-off
Clear status for each order on the road. Fewer missed or late deliveries.
- 03
Revamped components
Consistent, glanceable building blocks. Easier to learn and use quickly.
Outcome
Pickers, packers and drivers got an app that is faster to use on the move and harder to get wrong, with a significant improvement for fulfilment teams and the business. The designs are confidential and can be walked through on a call.
What we delivered
- Field research with store and delivery teams
- Redesigned picking, packing and delivery flows
- Revamped components for use on the move
Related case studies
This project is part of our Workflow improvement service. See all case studies or the full project archive.
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