Revamping the Carrefour shopping app, page by page
A full revamp of the Carrefour customer app's experience, pages and components, delivered hands-on with the VP of Product, researchers and product managers.
- Client
- Majid Al Futtaim (Carrefour)
- Year
- 2025
- Markets
- 10+ markets in the Middle East and North Africa
- Platform
- iOS and Android
- App Store rating
- 4.4 from 52K ratings (Nov 2026)
- Role
- Design leadership, hands-on design
Millions of shoppers, one app, and every second counts
Carrefour's app serves customers across more than ten markets, from a 15-minute top-up to a weekly shop to a new iPhone. Each journey had grown on its own, so pages and components no longer felt like one product.
The brief was to revamp the whole experience, page by page and component by component, without disrupting a business that runs every minute of the day.
- Weekly grocery shoppersWant their usual basket fast, in a delivery slot that suits them
- Express shoppersNeed everyday items in 15 to 60 minutes
- Big-ticket buyersCompare electronics and household goods before they commit
From brief to final design
- 01
Plan with research
Worked with UX researchers and product managers to prioritise the journeys with the biggest customer and business impact.
- 02
Redesign the pages
Reworked key pages end to end, from browsing and product details to checkout and delivery choices.
- 03
Rebuild the components
Revamped the shared components so every page stays consistent and faster to build.
- 04
Ship and measure
Released improvements in stages and tracked their effect on the business.
Role and responsibilities
- Planning with researchers and product managers
- Hands-on design with the VP of Product
- Experience and page redesign
- Component and design system revamp
- Measuring business impact
One home, four ways to shop
The top of the home screen lets customers switch between delivery modes: Now (60 minutes), Rapid (15 minutes), Scheduled and Electronics. Each mode gets its own home, with the right categories, offers and 'Buy again' items for that kind of trip. Hover over a screen to scroll it.
- Delivery promise visible before anything else
- A tailored home for each delivery mode
- Buy again and recently viewed always one swipe away
Find anything in two taps
Search opens with trending terms, recent searches and the customer's own 'Buy again' items. Results and category pages share the same filters, sort and deals, and every product card can be added to the basket without leaving the list.
Every shop in one app
Beyond Carrefour's own range, customers can shop pharmacies, toy stores and beauty brands in the same basket flow. Each shop shows its delivery time and fee up front.
Product pages that answer every question
Product pages adapt to what is being sold. A phone shows colours, storage, SIM options, instalment plans and free installation. A fresh product shows who sells it, pack size, origin, nutrition and similar items.
- Variants and options without leaving the page
- Instalments with tabby, tamara and bank plans
- Food details: origin, nutrition and pack size
From basket to doorstep
The basket shows how close the customer is to free delivery and suggests what they may have forgotten. Checkout handles several shipments in one order, from Carrefour and partner shops, each with its own delivery time, and the confirmation sums it all up.
- Progress bar towards free delivery
- Several shipments in one checkout
- Vouchers, substitutions and delivery notes in one place
Always know where your order is
Every order shows a live progress bar from placed to packed to on the way. Order details list each shipment and item, and on iPhone a Live Activity keeps the delivery on the lock screen, including messages about delays.
Loyalty, wallet and receipts in one place
The profile brings together the Carrefour wallet, SHARE points and lifetime savings. SHARE members see their tier (Classic, Plus or VIP), personal offers and their card to scan in store, and every in-store purchase arrives as a digital receipt.
- SHARE tiers with personal offers
- Wallet top-up and pay in store
- Digital receipts for in-store purchases
Live on the App Store
The revamped experience is live for customers across the region and shows up in how Carrefour presents the app.
What we designed
- 01
Redesigned product cards
Clearer information on every product. Faster decisions, easier comparison.
- 02
In-app reviews
Customers rate products and delivery inside the app. More trust and useful feedback.
- 03
Fast and scheduled delivery choice
Clear options at the point of decision. Fewer abandoned baskets.
- 04
Revamped component library
One consistent set of building blocks. Faster delivery of new features.
Outcome
The revamp gave Carrefour's customers a clearer, faster and more consistent app, and delivered a significant, measurable impact on the business. The new component library lets product teams ship improvements faster across every market.
What we delivered
- Experience strategy with research and product
- Page-by-page redesign
- Revamped component library
- Staged releases measured against business goals
Related case studies
This project is part of our UX improvement service. See all case studies or the full project archive.
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