Car subscription, made simple on mobile
Motory's subscription app, designed from requirements and research to final UI.
- Client
- Motory
- Year
- 2021
- Location
- Amman, Jordan
- Industry
- Automotive
- Platform
- iOS and Android
- Tool
- Figma
Drive a new car for a monthly fee, with no long paperwork
Car subscription is a new idea for many buyers: one monthly price covering the car, insurance and maintenance. Customers hesitate if plans, mileage and commitments are unclear.
We designed the subscription app to explain the offer simply and take customers from browsing to an approved subscription in a few steps.
- Young professionalsWant a new car without a big down payment
- ExpatsNeed a car for a fixed period
- Motory operationsCheck eligibility and deliver the car
From brief to final design
- 01
Gather requirements
Workshops with the Motory team to agree the product's goals, its users and what the first release must do.
- 02
Research users and competitors
User research plus a review of competing automotive platforms to find gaps worth closing.
- 03
Wireframe the journeys
Low-fidelity wireframes to settle structure and flows before any visual design.
- 04
Design the UI
High-fidelity screens, ready for development and consistent with the rest of the Motory family.
Role and responsibilities
- Requirements gathering
- User research
- Competitor research
- Wireframes
- UI design
Choose a car, then a plan
Browse available cars, then build a plan by choosing the term and monthly mileage. The monthly price updates as you go, so there are no surprises.
Eligibility in minutes, not days
Customers create an account and submit their details once. A live countdown shows the eligibility check in progress, so they know exactly how long to wait.
Add extras and pay
After approval, customers add services like an extra driver or delivery, then pay by card or Apple Pay. The final screen shows their car, delivery date and plan at a glance.
What we designed
- 01
Clear plans
Compare plans and prices at a glance. Confident sign-ups.
- 02
Simple sign-up
Short, guided onboarding. Fewer drop-offs.
- 03
Manage your subscription
See status, payments and changes. Fewer support requests.
Outcome
A subscription journey that explains the offer simply and takes customers from browsing to an approved, paid subscription in a few steps.
What we delivered
- Product requirements
- Subscription and eligibility flows
- Payment and add-ons
- Final UI
Related case studies
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