Baqaleh Daily: a complete grocery app, from first tap to delivery
An Arabic-first grocery app covering the whole customer journey: browsing, basket, checkout, subscriptions and live order tracking.
- Client
- Atomkit
- Year
- 2020
- Location
- Amman, Jordan
- Industry
- Grocery e-commerce
- Platform
- Mobile app
- Tool
- Adobe XD
Baqaleh Daily: your neighbourhood grocery, in your pocket
Grocery shopping is repetitive. People want their usual items fast, a fair price and a delivery they can follow.
We designed the full journey for Baqaleh Daily: browsing, quick add, basket, subscription, payment, saved addresses and live tracking, across 35 Arabic-first screens.
- FamiliesWeekly shops and regular essentials
- Busy professionalsQuick top-up orders delivered fast
From brief to final design
- 01
Understand the brief
Clarify the business goal, the audience and what success looks like with the Atomkit team and the client.
- 02
Map the journey
Sketch the key flows and the content each screen needs.
- 03
Design the experience
Turn the flows into clean, friendly screens with a clear visual hierarchy.
- 04
Prototype and hand over
Link the screens into a clickable Adobe XD prototype for review and handover.
Role and responsibilities
- UX and UI design
- Full user journey
- E-commerce flows
- Prototype
A cheerful first impression
A bright yellow brand and a smiling grocery bag set the tone. The home screen puts offers, categories and best sellers on one scroll.
Add to basket without leaving the list
Products can be added and adjusted right from the category list, so a full basket takes a fraction of the taps.
Subscribe and track
The basket offers to turn the order into a monthly subscription, and a live map shows the driver on the way.
- Monthly subscription from the basket
- Live driver tracking
- Saved addresses and card payment
What we designed
- 01
Fast browsing
Categories, best sellers and offers on the home page. Shoppers fill baskets quickly.
- 02
Quick add
Add and adjust quantities straight from the list. Fewer taps per order.
- 03
Subscriptions
Turn a basket into a regular monthly order. Predictable repeat revenue.
- 04
Live tracking
Follow the driver on a map. Fewer 'where is my order?' calls.
Outcome
A complete grocery journey, from first tap to delivery, with subscriptions built in for repeat revenue, ready for development.
What we delivered
- Full user journey
- E-commerce and subscription flows
- Final UI
- Clickable prototype
Related case studies
This project is part of our Apps and websites service. See all case studies or the full project archive.
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